Window Lands organizes its 7th congress

By Batipole Edition Published on Friday, October 7, 2011 at 02:00 AM

Window Lands Congress in Malta

From September 22nd to 25th, 2011, the Maugin group chose to take its Terres de Fenêtre network's client partners to the sun. This 7th national congress was held on the Isle of Knights, in a half-studious, half-cultural atmosphere.

What you must remember :

Website developer: the recent ones overtures in Marseille (13), Valenciennes (59), Blois (41), Brive-la-Gaillarde (19), Ploudaniel (29), Laval (53) bring the number of parks under the Terres de Fenêtre brand to 60.

Objectives: 75 points of sale at the end of March 2012, 150 by 2015.

Marlet : a buoyant market for Terres de Fenêtre - Study of the window in France in 2010 carried out by BATIETUDE in support - since the market share networks have doubled in 6 years.

Network tools: in particular the new Extranet which now allows Terres de Fenêtre partners to be in constant contact with the network head office and its production site, to place their orders online, to manage their activity, to have permanent access to all communication tools and promotional materials, to consult the news of the brand and the profession, to recruit their future collaborators, to exchange with their colleagues within the framework of a discussion forum, to register for the various training modules offered by the brand, etc.

Quality: a quality policy which will be extended to installation, Terres de Fenêtre (jointly with the UFME) having initiated a process of installation certification nearby Bureau Veritas.

Communication: with for 2012 the increase in the network head in a CHRONOCOM regionalized national, focused on promotional operations and the creation of local contacts. An orientation that integrates the Internet media and will give each business leader the freedom to draw from the advertising creation toolbox, and to choose the campaigns and media most appropriate to their catchment area.

About Window Lands
Created in 2003, the Terres de Fenêtre brand is distributed by an eponymous commercial network of 60 distributors governed by a 5-year partnership contract. In the last financial year ending 31/12/2010, the Terres de Fenêtre network achieved a consolidated turnover of €50 million.
Positioned in the high-end joinery segment (custom-made doors, windows, and shutters), the Terres de Fenêtre brand primarily serves the renovation market. It draws on the industrial, commercial, and marketing expertise of the Maugin group, the leading manufacturer in the French PVC and aluminum joinery market.