Terres de Fenêtre, a booming high-end joinery brand

By Batipole Edition Published on Saturday, July 16, 2011 at 02:00 AM

Terres de Fenêtre, a joinery brand dedicated to high-end door and window renovations, is expanding its national expansion. The brand aims to reach 60 points of sale by summer 2011 and expand its network of joinery company partners.
Batipôle Editorial

Terres de Fenêtre (Maughin group) is moving up a gear. The brand, which will reach the 60-point-of-sale mark during the summer of 2011, intends to:
- integrate 25 additional partners by spring 2012,
- double its branded network by 2015.

Positioned in the high-end joinery segment (doors and windows), Terres de Fenêtre primarily serves the renovation market. The brand benefits from the industrial, commercial, and marketing expertise of the Maugin group.

The Terres de Fenêtre brand is distributed by an eponymous commercial network governed by a 5-year partnership contract.

Initially designed for independent window professionals, the Terres de Fenêtre concept is now aimed at both established professionals and business creators. ex nihilo :

- 60 carpentry companies (or related segments) have already joined its colors.
- The new generation of housing and renewable energy specialists sees Terres de Fenêtre as a lever for diversification of activity.

Founded in 2003, Terres de Fenêtre boasts both the strengths of youth and the experience of one of the leading French manufacturers of PVC and aluminum joinery.

Developed by a family SME (Maugin), the brand benefits from a managerial dynamic that respects the company's values and solid internal resources.
Its contemporary approach to the market, both in terms of product design and marketing and the quality of services delivered to its network of partners and the end customer, is an integral part of its genetic heritage.

With 45 years of industrial expertise in PVC and aluminum, Terres de Fenêtre provides its partners with a highly competitive sales and marketing package and an exclusive, high-quality and innovative offering that meets the most demanding renovation requirements.

Window Lands in brief
Founded in 2003, Terres de Fenêtre is a brand specializing in the sale and installation of custom-made windows, doors and shutters. It is backed by a leading manufacturer, Maugin (€35.5 million in turnover). For the last financial year ending 31/12/2010, the Terres de Fenêtre network (nearly 60 points of sale) achieved a consolidated turnover of €50 million.