Tryba strengthens its customer commitment

By Batipole Edition Published on Sunday, March 13, 2011 at 01:00

Photo credits : Tryba

Summary for decision-makers

Tryba, a market leader in window, door, and shutter renovation, has launched the Excellence Pact, an innovative customer commitment that strengthens its position. Since March 7, 2011, a national communications campaign has been engaging the public in discovering the brand's new visual identity, featuring the Sumo, a symbol of strength, as its emblematic figure. This Excellence Pact is based on ten strong commitments, such as quality, transparency, and eco-responsibility, designed to improve the customer experience and strengthen service standards.

At the same time, the launch of the Home Configurator on Tryba's website offers customers an effective simulation tool to visualize their future products. Open days will be held from March 7 to 19, 2011, allowing customers to benefit from exceptional conditions on orders. With more than 250 advice centers and a presence throughout Europe, Tryba continues to consolidate its innovation and quality strategy to meet market demands while maintaining a strong commitment to its customers.

Since March 7th, Tryba, a manufacturer of doors, windows, and shutters, has launched its new consumer communications campaign. It demonstrates its commitment to customers through the creation of the Excellence Pact.
Batipôle Editorial

Tryba launches the Excellence Pact: ten strong commitments for customers

A market leader in window and door renovation, Tryba has launched its Excellence Pact, a unique customer commitment. A national communications campaign is underway to showcase its new image. The brand's historic symbol, the new Sumo, will be responsible for promoting it.

Since Monday, March 7, 2011, Tryba has unveiled its new brand image and some of the commitments of the pact with a national, multi-media, mass-market communication campaign, offered on television, radio, unaddressed printed matter and via 4x3 displays.
This campaign, the aim of which is to present Tryba's commitment to its customers through its excellence pact, is relayed on the ground by a permanent store animation kit.
This communication also unveils the new Sumo, a historic symbol of the solidity of Tryba products.
Following the launch of the new Tryba store concept, the change of logo and the implementation of a new visual identity, this communication campaign strengthens the brand's image and its leading position in the home renovation market for individuals.

THE TRYBA EXCELLENCE PACT:
TEN STRONG COMMITMENTS

Through this excellence pact, completely unprecedented in the window market, the sector leader does not hesitate to officially commit to 10 strong points, because "Not everyone can be Tryba!" Quality, advice, competitiveness, transparency, perfectionism, eco-responsibility, solidity, services, responsiveness... are the key words of the Tryba brand, for which showing its commitment and strengthening the quality of service to customers is a constant priority.
Another new feature is the creation of the Tryba Home Configurator. Available online on the brand's website, it allows users to visualize their future windows, doors, or shutters on a photo of their home. A highly effective simulation tool for testing colors, materials, shapes, and glazing.

The launch of the Excellence Pact is accompanied by Open Days, held between March 7 and 19, 2011, in the brand's 250 advisory centers. All orders for PVC, wood, and aluminum products will benefit from exceptional conditions during this period.

About Tryba:
An Alsatian network founded in 1980 by Johannes Tryba, Tryba designs, manufactures, and markets windows, doors, and roller shutters, as well as a wide range of accessories and glazing. A market leader in window, door, and shutter renovation, Tryba also offers a range of windows for new construction.
The Atrya group, of which Tryba is the flagship brand, ranks among the top five European companies in the manufacturing and distribution of PVC, wood, and aluminum joinery. Tryba is the leading French network in this sector, with more than 250 advice centers.
Present in Europe with 17 production units (12 in France, 2 in Germany, 2 in Belgium, 1 in Switzerland), the Atrya group employs 1.650 people, including nearly 1.200 in France and nearly 600 at the Gundershoffen site (Bas-Rhin) where the head office is located.