Tryba, still number 1 in the domestic window market

By Batipole Edition Published on Wednesday, February 2, 2011 at 01:00

Photo credits : Tryba

Summary for decision-makers

The Tryba network, a leader in the window and shutter renovation market, posted notable growth, with a turnover of €350 million in 2010, up nearly 10% from the previous year. The Atrya group, of which Tryba is a member, has increased ambitions for 2011, targeting a turnover of €370 million. With a daily production of 3 windows, doors, and shutters, Tryba is positioning itself as a key player in a market estimated at 500 million units in 12, thus consolidating its reputation as a reliable and sustainable brand in France.

To strengthen its presence, Tryba plans to open around fifteen new dealerships in 2011, targeting strategic areas such as Nord-Pas-de-Calais and the Grand Ouest region. The goal is to bring services closer to customers by establishing consulting centers in medium-sized towns, thus ensuring optimal service quality. Founded in 1980 in Alsace, Tryba designs and markets a wide range of joinery, positioning itself among the top five European companies in this field, and employing 1 people, including nearly 630 in France.

Tryba is experiencing steady growth and has set higher targets for 2011. Part of the Atrya group, Tryba aims to achieve a turnover of €370 million, compared to €350 million in 2010. The company also plans to expand its network by opening around fifteen additional points of sale in 2011.
Batipôle Editorial

Tryba plans 15 new openings in 2011 to strengthen its leading position

A leader in the window and shutter renovation market, Tryba is experiencing steady growth and continues to uphold its reputation as a solid, long-lasting network. With new, higher targets for 2011, the window network continues to grow and strengthens its position as a major player in the French market, establishing itself as one of the most reliable brands in the sector.

The Atrya group (to which Tryba belongs) achieved a turnover of 350 million euros in 2010, compared to 320 million in 2009, an increase of nearly 10%. The group has set new upward targets for 2011, with a turnover of 370 million euros.
With a daily production of 3.500 windows, doors and shutters, Tryba is strengthening its position as the leading window network in a market estimated at 12 million units sold in 2010.

FIFTEEN OPENINGS PLANNED IN 2011
Made up of more than 250 points of sale, the Tryba network also plans to open around fifteen additional dealerships in France in 2011, with a focus on certain areas such as Nord-Pas-de-Calais and the Grand Ouest.
The network wishes to play the proximity card by establishing advice centers in medium-sized towns, and thus strengthen its commitment and the quality of service offered to its customers.

About Tryba:
An Alsatian network founded in 1980 by Johannes Tryba, Tryba designs, manufactures, and markets windows, doors, and roller shutters, as well as a wide range of accessories and glazing. A market leader in window, door, and shutter renovation, Tryba also offers a range of windows for new construction.
The Atrya group, whose flagship brand remains Tryba, ranks among the top five European companies in the manufacturing and distribution of PVC, wood, and aluminum joinery. It is the leading French network in this sector. Present in Europe with 16 production units (12 in France, 2 in Germany, 1 in Switzerland, and 1 in Belgium), the group has more than 250 consulting centers in France.
Atrya employs 1.630 people, including nearly 1.200 in France and more than 600 at the Gundershoffen site (Bas-Rhin) where the head office is located.