Cardinal Jardin : La franchise de conception d'espaces extérieurs

A landscape designer Cardinal Jardin sets up in the Grenoble region

By Batipole Edition Published on Friday, June 15, 2012 at 02:00 AM

Photo credits : Cardinal Jardin: The outdoor space design franchise

Summary for decision-makers

Cardinal Jardin, the leading franchised network of landscape designers in France, has established its first branch in the Grenoble region, in Saint-Bonnet-de-Chavagne, thanks to Frédéric Saltel. This Lyon-based network stands out for its innovative approach to landscaping, creating outdoor spaces that harmoniously integrate vegetation and a variety of materials such as metal, wood, and glass. In addition, Cardinal Jardin is expanding its scope to include outdoor equipment in collaboration with UTD, allowing its landscapers to offer a range of decorative and furnishing products, aiming for a comprehensive offering for customers.

The rapidly growing outdoor landscaping market meets a growing need among French people who are making the most of their outdoor living space, with nearly 70% of them owning a garden. Cardinal Jardin forecasts a turnover of €12 million in 2012 and is seeking 40 new members, with a final target of 130. Targeting both individuals and professionals, this network is positioned in the mid-to-high-end segment, highlighting its inventiveness and expertise to create gardens that combine aesthetics, tradition, and modernity.

Cardinal Jardin settles in Isère with Frédéric Saltel

Cardinal Jardin, the first franchised network of landscape designers, is establishing itself in the Grenoble region, which it will cover from Saint-Bonnet-de-Chavagne. By joining the network, Frédéric Saltel has created his own business, specializing in landscaping. This is the first location in Isère for this network, originally from Lyon.

Cardinal Jardin, which is expanding through a franchise, is the very first network of "landscape designers" in France. In other words, landscapers who are both technical and creative, and who take a radically different look at landscaping. Their work goes far beyond simple garden design, as they strive to create true outdoor living spaces.
Within this framework, Cardinal Jardin's activities are very broad, since they range from the landscaping of gardens and terraces to the integration of green walls and ponds. In all cases, these innovative landscapers combine plants with other materials (metal, wood, glass, concrete, etc.). The network also operates in many other areas such as swimming pool cladding or the creation of stone staircases...
Today, Cardinal Jardin's scope is even broader, as the network has just evolved its concept to include equipment, relying on the establishment of a national purchasing center located in Lyon and created with the UTD group, one of the leading specialists in the world of the home. Its landscapers can now offer decorative products and outdoor furniture, which allows them to offer a comprehensive service.

A CONCEPT THAT MEETS THE EXPECTATIONS OF INDIVIDUALS
In 2011, Cardinal Jardin achieved a turnover of 6 million euros and intends to double this in 2011. The network is aiming for 2012 new members this year and has set a target of 40 in the long term.
The market in which Cardinal Jardin (a franchise network originally based in Lyon) operates is indeed particularly buoyant, as the French show a particular enthusiasm for landscaping their outdoor spaces. Nearly 70% of them have a garden and nearly 4 out of 5 believe that it is a priority selection criterion when buying a house. In fact, the garden is now seen as a place to share, to be enjoyed with family or friends.

> Cardinal Garden in Isère:
- Frédéric Saltel
The Pré Furand Mill – 38840 Saint-Bonnet-de-Chavagne
06 89 98 04 35
f.saltel@cardinaljardin.com

> About Cardinal Jardin:
Founded in 2002, Cardinal Jardin is the leading network of landscape designers. The brand belongs to the Lyon-based UTD group, which has purchasing centers serving some 200 independent wholesalers and retailers operating in the decoration and bedding sectors (Central'Déco, Central'Literie, and Centrale In&Out). Cardinal Jardin is positioned in the mid-to-high-end segment and targets individuals and professionals who wish to create an outdoor living space that combines aesthetics, tradition, and modernity. Its strengths are inventiveness and project management.
Cardinal Jardin's areas of expertise are very broad. From landscaping gardens and terraces to integrating green walls and ponds, it combines plants with other materials (metal, wood, glass, concrete, etc.).