A single-family house project? Discover the new Ytong Inside website

Numerous legislative levers and state aid have been put in place to encourage homeowners to carry out energy renovations in order to achieve better thermal performance and generate energy savings. Unlike most elements that make up a house, the structure cannot be modified, even though it contributes significantly to the well-being of the occupants, in a lasting and permanent way.

Individuals planning a construction project are sometimes poorly informed or misinformed about the various masonry material options available to them. With Ytong cellular concrete walls, Xella aims to offer individuals the best solution in terms of comfort, well-being, and performance.

Ytong Inside, comfort built in cellular concrete

In 2017, Xella initiated an initiative to promote the benefits of Ytong cellular concrete solutions in individual house construction projects, with the creation of the Ytong Inside brand.

Through 6 themes, Ytong Inside reveals the advantages linked to the implementation and use of this material:

- thermal insulation and waterproofing,

- thermal comfort, in summer and winter,

- health and air quality,

- large opening for more light,

- the durability of materials and their performance over time,

- an eco-responsible construction looking to the future.

To accompany the Ytong Inside brand, a page Facebook Ytong France, which now has over 15 fans, provides educational and dynamic information to individuals about the benefits of cellular concrete. Advice, testimonials, expert opinions, and competitions are just some of the information that punctuates the page.

Furthermore, Xella has been working for years to train stakeholders in the industry and the single-family home sector so that they can best support individuals and advise them on cellular concrete construction solutions for their single-family home projects. As part of the Ytong Inside communication, these Ytong partners have specific tools to facilitate their work of providing information to these individuals:

- commercial documents intended for the general public,

- roll-ups to install in their showrooms,

- construction tarpaulins to promote their choice of a cellular concrete construction system,

- sales pitches.

A dedicated website

To enrich the palette of available Ytong tools and iTo increase the visibility of cellular concrete as a sustainable, efficient and comfortable construction solution that perfectly meets environmental and RE2020 challenges, Xella is launching the new website Ytong-inside.fr. This platform will allow future buyers to access a wealth of information, often not addressed when developing a house construction project: thermal performance, intrinsic regulation capacity of the walls, durability of the masonry, capacity to clean up one's living space, etc.

The site's structure is simple, navigation is intuitive, and the information is clear and informative. Users can choose from 4 main sections :

- Cellular concrete : reviews the advantages of cellular concrete walls, “illustrated” by fun and accessible videos: insulating, regulating, breathable, durable and ecological.

- Ytong Inside : presents the brand’s approach, its values and its commitment.

- "They live »: offers testimonials from individuals who live in a house made of cellular concrete.

- "They build" : highlights testimonials from Ytong partners, whether they are individual house builders, masons or architects.

Finally, an FAQ tab answers preconceived ideas about cellular concrete, a glossary makes all the technical terms accessible, and finally a contact form facilitates the connection between an individual project leader and a qualified Ytong partner nearby.