A network of specialists

 “Hager Elexium”, a new exclusive network of Hager installers, was launched in 2016.

A combination of the terms electricity and premium, Elexium is simultaneously a label, a business model, and a communications tool. Since February 2016, calls for applications have been launched to recruit professionals. Applications are analyzed and must meet a number of criteria.

To date, more than 600 electricians have joined the network. Hager aims to recruit 2000 by 2020. As always, the brand invests heavily in its relationships with its valued partners, the installers.

Until now 100% professional, Hager aims to reduce the effort that individuals had to make, until now, to access the brand. Over the years, Hager has developed various vectors of recognition among professionals, including listening, support, trust, and advice.

Today, it wants to engage with consumers in the same way. However, even if consumers are listening, they are not necessarily able to understand what is being said. Hager knows this and intends to further its commitment to educational support for consumers throughout the various stages of their project: inspiring them, informing them, guiding them in their choices, helping them understand products and standards. In short, simplifying and making the world of electricity accessible to them.

Through this commitment, Hager wishes to share its knowledge with its end customers in order to develop a true understanding of the technological opportunities available to them.

The Elexium network meets their need for support in finding the right service provider. Adapted to new purchasing behaviors, it helps build and develop a distinctive and complementary approach between Hager, the consumer, and the electrician.