A promotional operation to celebrate the 120th anniversary of Sirius®

Sirius®, a Watts brand and leader in professional-quality sealants since 1900, is celebrating its 120th anniversary this year. To mark the occasion, Watts is launching "120 Years and So What!?", a promotional campaign at retail outlets aimed at installers.

From March 1 to April 30, 2020, 3 limited edition cases featuring Sirius® colors will be available in stores.

Inside this vintage package, installers will find 15 boxes of Sirius® flagship references including:

• fiber gaskets for domestic cold water connections,
• CNK rubber seals,
• EPDM rubber seals for hot and cold water connections.

When you purchase the collector's case, Watts is offering, in addition to the toolbox, 20% free seals, or 120 seals in total, to commemorate the 120th anniversary of Sirius®.

To promote the event to installers, Watts relied on a massive email campaign and the creation of flyers distributed to businesses.