Vega Industries becomes Vega Group

 Now established on 5 sites in France, Vega positions itself as one of the only manufacturers offering a pragmatic response to the challenges of the facade professional markets.

Certainly, the brand carries the widest range of products and solutions, but it is necessary to structure a group logic that can offer significant belonging to all of its brands and better reflect the vision, the innovation strategy of the Group but also the expertise of each of the brands. At the beginning of 2017, Vega Industries became Groupe Vega.   In order for its customers to be able to understand the positioning of its brands, the Vega Group has segmented its offering according to their specific markets and distribution models. The Vega Industries, St Cal and EDIPIERRE® brands are open distribution models via independent trading partners and the 3 sales agencies in Ile-de-France, Charente-Maritime and Loir-et-Cher.   A flagship and historic brand of the VEGA Group, Vega Industries is aimed at the building chemicals and highly technical mortar markets. It brings together a whole range of products with a technical and specific purpose, intended for facade professionals: cleaners, stone mortars and joints, lime mortars, whitewashes, patinas, sprayable coatings, leveling compounds, concrete repairs, etc.   Present on the market for more than 30 years, EDIPIERRE® has become essential thanks to two flagship products which are still unrivaled on the market today: A stone mortar commonly called "metal cement", Edipierre Mortier, based on metallic salts and selected aggregates. It is an old and versatile product intended for complex and one-off repairs, suitable for all types of stone. A ready-to-use patina, Edicolor Patine, based on stone powder, designed to even out and refresh facades. It has the specific feature of being compatible with Edipierre Mortier metallic cement. In fact, Edicolor Patine is the only product on the market that is suitable for metallic cements. The Edipierre® range also includes a whole set of specific stone and brick cleaners with a specific graduation for delicate and technical construction sites.   Operated under license, St Cal is a range of sprayable coatings intended for both the renovation and new construction market, which also meets the needs of operators in the field of External Thermal Insulation: heavy, semi-heavy, semi-light and lightweight hydraulic single-layer coatings, fiber coatings, fine decorative coatings, lime-based airtightness coatings, setting mortars, bonding, production of coating bodies for ITE systems, lime finishing coatings for ITE systems.   No. 1 in decorative wall coating, the DECOPIERRE® brand has a closed distribution model since it is exclusive to the DECOPIERRE® dealer network. A leader for over 12 years in the decorative stone-effect wall coating market, DECOPIERRE® is today the benchmark brand in the world of sculpted coating. The DECOPIERRE® process is unique and combines manual and artistic know-how to obtain, by projection of a specific wall coating, an interior and exterior wall covering giving the walls the appearance of natural stone.While Vega's management and employees are proud of what they have achieved in the past, they have voluntarily opted for the restructuring of the brands and the creation of a Group in order to be able to fully express this belonging and the satisfaction of the brands at being integrated into an entrepreneurial industrial group with complementary products and market approach. In this way, the Vega Group affirms its desire to continue to be an innovative leader, focused on the future and a close and essential partner to construction industry players.