Viega announces two new appointments

Viega, a specialist in sanitary, heating, and pressing technology, is accelerating its expansion in France. Célia Reiser, 38, has joined the group in the newly created position of Marketing Manager. Stéphane Kling, 53, has been appointed National Sales Manager. Reporting directly to Stéphane Franck, Managing Director of Viega France, they will support Viega's ambition to expand its brand presence and content in the French market.

Célia Reiser: Marketing Manager

In office since December 2019, Célia Reiser is a graduate of ISEG Strasbourg and holds a Master's degree in Management and International Business. She began her career in 2004 as a Sales Promotion Manager at Viessmann, a heating system manufacturer, then joined the SanSwiss group, a shower enclosure manufacturer, as Marketing and Communications Manager for France and Benelux in 2008. Célia Reiser's main mission is to develop the brand's marketing strategy. « I joined Viega to support the company in its national deployment strategy and to structure the Marketing and Communications department. It must be a pillar of the group's commercial development in France.", explains Célia Reiser.

Stéphane Kling: National Sales Manager

Stéphane Kling, who has been in office since March 1st, has been appointed National Sales Manager. This appointment confirms the group's commitment to strengthening its customer relationships and gaining market share. He relies on a team of around ten salespeople deployed throughout France. Stéphane Kling joined the Viega group in 2007 as France Coordinator for the North region, then also for the Southwest. He has overseen the brand's commercial development.

With a higher education in sales in Strasbourg, he has worked in the heating and sanitation sector since 1995. Initially Sales Manager for the East and then the West within the Allibert industrial group, he briefly joined the Idéal Standard group in 2006 as Sales and Prescription Manager for the East sector. "At Viega today, I am convinced that my experience within the group since 2007 will allow me to increase the brand's visibility on our national market, both in the heating and plumbing installations sector and in the sanitary and design installations sector." says Stéphane Kling.

« The brand continues to grow and develop: thanks to the complementary experiences of Célia Reiser and Stéphane Kling, we will be able to strengthen our leadership in the setting market in France and move forward with the launch of new products,” explains Stéphane Franck, General Manager of Viega France.