VIPros, much more than just a loyalty program!

Customer relations, a strategic issue

For years, the classic pattern “industrial > distributor > professional customer” governed all sales promotion and customer loyalty.

While the three actors in this triptych remain important, it is clear that their role is evolving within this relationship and that it is becoming strategic for each to know the other two better...

It is based on this observation that for 4 years, VIPros has been facilitating the relationship and exchanges between Manufacturers and Professional Clients, while promoting the completion of transactions with distribution networks.

Building on this new dynamic, and faithful to this strategy, VIPros is going further today by combining the acquisition of new customers with the promotion of relationships and the retention of the most active among them.

Cash and Gift Points

While the gift point remains the DNA of the VIPros program, winning new customers requires more immediate and more "materializable" offers.

That's why, VIPros now offers Cashback offers and instant discounts to develop business relationships, while retaining VIPoints gifts to retain the most engaged customers.

Much better than just a management center

Many partial refund offers (ODR) are regularly proposed to professional customers, but all are based on the same process, which is both laborious and dissuasive: cutting out a barcode, proof of purchase, beneficiary details, IBAN, etc. for an effective refund within 6 to 8 weeks!

Now this is a thing of the past thanks to a “turnkey” VIPros system :

• Quick registration on vipros.fr
• Unique registration of your Professional IBAN
• Freedom to buy your products wherever you want
• Accumulation of Cashback offers from all partner brands
• Refund within 6 to 8 days…

Not forgetting that a partner brand can very simply activate and manage its offers via the VIPros platform...
Likewise, it can negotiate additional bonuses valid at this or that distributor.

Words from the big winner of the VIPros Unlimited Series operation

Entreprise 1000 Jardins: Rémi IMPELLETIERI - Matthieu VAGLIENTI

Rémi IMPELLETIERI « With my old company I was already very active in the VIPros program, the team is great, and all the actions offered are attractive. Newly associated and a new company created, I decided to register very quickly and we participated last year in the "Unlimited VIPros Series" operation with the big prize "The famous Ford Transit Custom truck"; like everyone else, I thought we would win a gourd!
Finally, in mid-November, I received a phone call from the VIPros team. My partner couldn't believe it; he didn't believe me right away; it took countless proofs for him to finally believe me. We won the truck... Incredible, it doesn't only happen to other people!!
 
The entire team provided a wonderful welcome from start to finish. Thanks again to them and all the partner brands for all the offers throughout the year, the gift points, and the cashback easily earned. »

Much more economical than a single-brand or single-store system

The pooling of investments constitutes the first ROI for the industrial partners of the VIPros program.

Such systems require rigor, controls (particularly legal), and levels of security that few players can provide.
Not forgetting the constant recruitment of new clients, the information and ongoing promotion of registered companies, the analysis of needs and the targeting of offers...

So many resources that VIPros can deploy thanks to the collective strength of its partners.

Nicolas GROS - Director of Bosch Tools Division

« Bosch is one of the pioneers within the VIPros program because from the very beginning we believed in the value of pooling our investments and actions to reach out to professionals.
Such a device allows us to capture the attention of those who are likely to use, and therefore buy, our products... We can promote our innovations and our services there.

The synergies and the dedicated team allow us to save valuable time in this process! »

Sabrina ROUGET - Sales Promotion Manager ACOVA

« For years, at Acova, we have been committed to rewarding our installer customers for their loyalty, and thanks to the VIPros program, we are happy to offer them an additional benefit.
This concept of partnership between several brands
seemed very relevant to us and adapted to the needs of craftsmen. It was important for us, as a leading brand in the French radiator market, to join this dynamic and innovative program, which will also allow us to reach new installers and expand our visibility among craftsmen."

A unique device on the market

The combination of promotional offers, coupled with targeted communication tools, new member recruitment operations, regular community events and a detailed analysis of professionals' needs make the VIPros program increasingly attractive to all market players...

An experience and an advance that the VIPros team intends to maintain and duplicate in all BtoB sectors.