VIPros Box

By Primavera - PR Agency Published on Monday, November 16, 2020 at 01:00

the new animation and loyalty tool for the VIPros platform

VIPros has distinguished itself by supporting tradespeople during the health crisis. During the lockdown, the platform launched the tousensemble.vipros.fr campaign, enabling partner brands to join forces to help professionals restart their projects and emerge from the crisis.

Tousensemble.vipros.fr has thus helped mobilize nearly €1 worth of equipment and materials, made available to artisans in the form of free products and partial refunds. Building on this success, the platform is launching the VIPros Box to strengthen the close ties it has forged with its highly qualified target audience of artisans.

VIPros Box, a mark of attention full of advantages

In the form of a box, the VIPros Box will contain samples and goodies proposed by partners. It will also enable the promotion of the biannual VIPromos catalog. with the product selection and promotional offers from participating brands. The catalog highlights and details the VIPoints offered, Cashback offers and links to the brands' promotional catalogs. In addition, The VIPros Box will include “VIPROS sponsorship” or “business creation” bonuses as well as a “100% winning” game.

A dedicated digital campaign

With the aim of developing its visibility, The VIPros Box direct marketing operation will be supported by a digital campaign dedicated to VIPros and partner social networks for 6 months.

A contact opportunity for new partner brands

Benefiting from a strong impact among the 10 registered artisans, the VIPros Box is a unique opportunity for partner brands (service companies, utility vehicle dealerships, etc.) to join the VIPros program. Through the discount coupon checkbook, these complementary partners will have the opportunity to join the manufacturers in order to offer their services to VIPros artisans.

Print to web and measurable results

Ultimately, the VIPros Box is an original operation that combines the advantages of both worlds - print and digital - and whose results will be measurable due to the exclusively online conversion of the offers proposed to the 2 registered artisans.