VIPros: The “Artisans – Manufacturers – Distributors” intermediation

By Primavera - PR Agency Published on Monday, December 21, 2020 at 01:00

We are witnessing numerous transformations in our professional worlds where the customer journey and purchasing behaviors have direct consequences on the commercial strategies deployed.

Faced with these profound changes, manufacturers and distributors must adapt and rethink how they approach customers who are better informed, more demanding and more inclined to share their experiences.

VIPros: The “Artisans – Manufacturers – Distributors” intermediation

A FIRST STEP INITIATED WITH THE MANUFACTURERS:

For nearly three years, the team behind the VIPros project has been sharing this vision with industry leaders in order to anticipate these changes and better prepare for them. It thus ensures:

• Making contact with building tradespeople to better understand their needs.

• The promotion innovations and services associated with marketed products.

• Technical support to guide choices and improve uses.

• Recognition of loyalty and efforts accomplished by artisans, through a transversal and virtuous rewards program.

Nearly 30 manufacturers and 10 artisans have already responded to the call to benefit from the advantages linked to
this unprecedented approach, both “multi-brand” and “multi-channel”.

A SECOND STAGE DEPLOYED WITHIN SPECIALIZED DISTRIBUTION NETWORKS:

Several distributors have already agreed to relay this collective dynamic through customer information,
the creation of local events or even operations to help revive post-Covid activity such as tousensemble.vipros.fr...

But aware of the importance of professional distribution in the Artisans - Manufacturers - Distributors ecosystem, The VIPros team wishes to go even further in its intermediation with distributors in the sector by offering them the benefit of new services such as:

• The promotion of VIPros brands distributed within their network.

• The “Push” of Cross Selling offers linked to the purchasing behavior of artisans registered in the VIPros program.

• The unique management of immediate discount vouchers, with compensation within 24 hours.

This set of services, complementary to those currently deployed by distributors, will enable a potential gain in traffic and turnover...