Wavin France announces a major strategic development with the arrival of its France Director, Alexander Pfab.

New management to strengthen the growth of Wavin France

Wavin France, subsidiary of the ORBIA group, specializing in plastic piping solutions and sustainable fluid management, announces a major strategic development with the arrival of its new Director France, Alexander PfabFocused on the structuring of sales teams around Prescription and Distribution, it marks a strategic turning point in the development of the company. The new objective is to gain market share in the construction and public works sectors, while promoting innovation and French manufacturing.

Alexander Pfab: an experienced leader at the head of Wavin France

A career rich in industry

In September 2024, Alexander Pfab took up his duties as Director of France at Wavin. With over 25 years of experience In the construction industry, he held key positions at Legrand, Hilti, Siemens, Steinel, and more recently Duravit. His expertise in sales and marketing management, as well as in the management of traditional and digital channels, makes him an asset for the growth of Wavin France. A graduate of the École Supérieure du Commerce Extérieur in Paris, Alexander brings an international vision and a dual Franco-German culture.

His objectives for Wavin France

Under his leadership, Alexander Pfab's mission is to drive the business strategy from Wavin in France. The principal objective is to strengthen the company's position in the construction and public works markets, while integrating innovative practices. This approach aims to increase market share and promote products made in France, particularly those from the site of Varennes-sur-Allier, the flagship of Wavin production.

"We are redefining our objectives by shifting our focus to a business strategy structured around two key areas: Prescription and Distribution. This team overhaul is essential for gaining new market share in the construction and public works sectors and will enable us to improve our sales performance to be more competitive. We also want to promote innovation and the French manufacturing of our products at our industrial site in Varennes-sur-Allier," explains Alexander Pfab, Director of Wavin France.

Anastasia Lelong: a pillar of distribution

Expertise in distribution network management

Anastasia Lelong joins the new team as Sales Manager for Distribution France. With a wealth of experience in industrial valves, notably at ELITA and TECOFI, Anastasia brings solid expertise in the management of distribution networks and wholesalers. His role is to lead a team dedicated to establishing a distribution strategy focused on innovation and customer proximity.

Strengthening trade relations

In her new role, Anastasia Lelong aims to strengthen trade relations with distributors. She will endeavor to offer solutions adapted to the needs of distributors while consolidating Wavin's position as an essential partner in the construction and public works sector.

William Blanc: the prescription expert

A focus on the prescription network

William Blanc now holds the position of Sales Manager for Prescription France. Its main mission is to develop the commercial performance of the prescription network, a strategic sector for Wavin's growth. William supervises a team business managers, prescribers, and a design office, supported by the Wavin Academy, the company's training center.

Solid experience in construction materials

With 13 years of experience in the construction materials sector, notably at Saint-Gobain PAM, Bouygues et KP1, William Blanc has valuable expertise to carry out his mission. Its aim is to strengthen Wavin's presence with prescribers and facilitate the adoption of Wavin solutions in major construction projects.

A strategic evolution for sustainable growth

These appointments are part of a global reorganization strategy, focused on three major pillars: distribution, prescription and commercial excellence. Wavin France aims to better meet the expectations of its customers and partners, while distinguishing itself through innovation and the promotion of French manufacturing. The industrial site of Varennes-sur-Allier remains at the heart of this ambition, contributing to the production of sustainable and competitive solutions.