Wirquin launches the special “Made in France” operation

By Primavera - PR Agency Published on Tuesday, January 21, 2025 at 09:19

Photo credits : WIRQUIN

Summary for decision-makers

Wirquin's special "Made in France" campaign highlights a range of quality products such as the Wirquin Neo Air siphon, the SENZO extra-flat siphon, and other innovative solutions.

By choosing these products, consumers support the local economy while reducing their carbon footprint. This approach is part of a desire to promote French expertise, which is essential to meet the growing demand for eco-responsible products in the sector.

An expert in sanitary and plumbing equipment, Wirquin is a family business based in Carquefou, near Nantes. The manufacturer promotes its expertise and French manufacturing with the "Made in France" special promotion.

French know-how in the spotlight

Until April 30, 2025, partner points of sale are highlighting Wirquin solutions designed in the French factory in Carquefou, such as the Wirquin Neo Air siphon, the SENZO extra-flat siphon, the Slim+ shower drain, the SO'LINE shower channels, the Magicoudes... Combining innovation, quality and eco-responsibility, this equipment demonstrates the excellence of French production and Wirquin's commitment to responsible manufacturing.

The “Made in France” 2025 operation thus allows retailers to develop sales of Wirquin products by installing dynamic displays in sales areas.

Special operation “MADE IN FRANCE” - Wirquin dramatizes its products on the shelves

Wirquin Neo Air siphon, SENZO extra-flat siphon, Slim+ shower drain, SO'LINE shower channels, Magicoudes..., opting for Wirquin "Made in France" solutions means favoring French quality and know-how, supporting the local economy and reducing the carbon footprint linked to transport.

Wirquin's new "Made in France" special campaign boosts sales through communication tools designed to capture consumers' attention in stores. Arches, boxes, pediments, and displays in Wirquin's colors are at the heart of this promotion, transforming points of sale into showcases of French expertise.

More information : Read the press release