Xella joins the VIPros program

By Primavera - PR Agency Published on Thursday, September 3, 2020 at 02:00 AM

Since June 1st, the Xella group has joined the industrial collective behind the VIPros program and is committed to the solidarity initiative tousensemble.vipros.fr. It has become the first building materials manufacturer to engage with building tradespeople (particularly masons) to provide concrete assistance in reviving their business and offer a loyalty program for partner customers.

Xella becomes the leading partner in construction materials

As a major player in cellular concrete construction solutions (walls and partitions), Xella intends, in these difficult times, to contribute to the recovery of building tradespeople, particularly masons, who are struggling with cash flow. It is mobilizing with the 19 VIPros partner brands in this solidarity initiative, tousensemble.vipros.fr.

How can I benefit from Xella's support at tousensemble.vipros.fr?

Xella is thus actively committed to the resumption of new construction or renovation sites by offering craftsmen a refund offer for the purchase of Ytong Thermo 36,5 products. This bioclimatic wall with high-performance distributed insulation is ideal for the construction of a new house or an extension with the creation of additional rooms.

Dominique Grandseigne, Sales Director of Xella France After going through a period of unprecedented tension during which the construction industry was on the front lines of the difficulties, it seemed essential to us to be a player in the recovery. This new partnership with VIPROS.FR, and in particular the participation in the tousensemble.vipros.fr operation, is a strong signal that we are sending to the people in the field: you can count on Xella to support you.. "

A refund offer on bioclimatic walls for new builds and renovations

Construction professionals must sign up for the VIPros loyalty program. They will then be able to benefit from the assistance offered by Xella, in the form of partial reimbursements for their construction materials, until December 31, 2020, at tousensemble.vipros.fr.

The VIPros loyalty program

VIPros.fr is a platform that connects a group of complementary manufacturers with building tradespeople. It offers information on partner brands' products and innovations, as well as gifts and services in exchange for their involvement and loyalty. The products highlighted by Xella for 2020 are Ytong 10 tiles, Ytong Compact 20 walls, and the innovative Ytofor, which can be used for a wide range of applications in interior design, fire walls, and single-family homes.

« Xella's participation in the VIPros loyalty program reflects our commitment to strengthening relationships with masonry companies while supporting sales at our partner distributors' points of sale. Through this initiative, we seek to develop and maintain lasting collaborations in a win-win environment. » explains François Chardon, Marketing & Prescription Director of Xella France.