DECOPIERRE: Exterior cladding & siding

Founded in 2004 in Pérols, Decopierre was built around a simple idea: to bring walls back to life through a natural and aesthetic material. Its founder imagined in 2001 a wall coating based on lime and marble powder, hand-carved to reproduce the authentic appearance of stone. This process is quickly attracting building professionals and individuals looking for a sustainable alternative to natural stone.

“The art of creating stone”: a slogan that sums up the Decopierre philosophy, between artisanal tradition and decorative innovation.

Unique artisanal know-how

Le Decopierre process rests on a mineral coating sprayed on the walls, then hand-carved by certified decorative companions. These craftsmen shape the material to imitate a wide variety of stones: cut stone, brick, rubble, granite, dry stone or schist.

This technique offers complete aesthetic freedom: the finishes adapt to regional styles as well as contemporary architecture. Each creation is unique, marked by the craftsman's gesture.

A decorative and durable solution

The Decopierre coating can be applied just as well indoors and outdoors, on new or old walls. Its composition based on natural lime ensures breathability and weather resistance, while guaranteeing excellent durability. This eco-responsible approach appeals to construction professionals keen to offer solutions environmentally friendly and long-term aesthetics.

“Our coatings combine performance, authenticity and a low ecological footprint.”

French manufacturing and controlled expertise

Decopierre products are made in France, in Loir-et-Cher, near the Château de Chambord. The site includes a quality control laboratory guaranteeing consistency of formulations and reliability of technical performance.
This industrial model is based on a national network of dealers and approved interior designers, all trained at the Decopierre training center. Each participant learns the technical and artistic skills essential to mastering manual cutting.

Integration into the VEGA Group: a strategic turning point

In 2011, Decopierre joined the VEGA Group, a French manufacturer founded in 1989 and specializing in the preservation and restoration of built heritage.
This integration, formalized in 2013, allows Decopierre to benefit from a modern production center and R&D laboratory dedicated to the chemistry of decorative materials.

This strategic alliance brings together craftsmanship from Decopierre to industrial expertise of VEGA. The brand thus strengthens its innovation capabilities and its presence on the French and European markets. Today, it has more than 350 employees, distributed in 26 dealerships in France et 12 European countries.

Shared and efficient distribution channels

After its integration, several distribution channels were shared with those of the VEGA Group:

• Regional agencies : logistical and commercial support in the main catchment areas.
• Authorized dealer network : dense network facilitating customer proximity and response to calls for tender.
• Integrated logistics coordination : centralized management of stocks, supplies and deliveries.
• Cross-channel strategy : synergy between digital communication, marketing actions and field sales force.

These synergies strengthen the proactivity and the visibilite of the brand throughout the territory.

An alliance between heritage and modernity

Decopierre also works on projects of heritage renovation only on new constructionsHis mastery of decorative coating allows him to dress facades while integrating, when necessary, external thermal insulation solutions (ETI) in sculpted finish.

This duality between The authenticity et performance makes Decopierre a preferred partner for architects, craftsmen, communities and real estate developers wishing to enhance the value of buildings.

“We shape today’s stone with respect for yesterday’s heritage.”

Strong positioning and lasting values

Decopierre is based on three pillars:

• An anchor in French craftsmanship
• An ecological approach promoting natural materials
• A network of approved professionals, guarantors of the quality and consistency of the achievements

This positioning, at the crossroads of tradition and innovation, gives Decopierre undisputed legitimacy in the world of mineral decoration.

A brand that shines in Europe

Recognized as European leader in decorative wall coatings, Decopierre continues its growth under the direction ofHervé Grumeau, CEO of the VEGA Group. His technical expertise, his aesthetic standards and his training model are now leading the way in the decorative construction sector.

The company perfectly illustrates the ability of French craftsmanship to combine creation, sustainability and industrial innovation serving built heritage and contemporary architecture.