Best Kitchen Plan: Female Entrepreneurship Redefining Natural Stone in Toulouse

A story of immigration and resilience

In Toulouse, Emma Yankushenko embodies bold female entrepreneurship. Born to a Russian father and a Ukrainian mother, she left her home country to build a new life in France. Her arrival was marked by multiple challenges: learning the language, integrating into a competitive market, and establishing herself in a world dominated by traditional kitchen designers.

“When you start from scratch in a foreign country, entrepreneurship becomes a refuge, a way to reinvent yourself,” says Emma Yankushenko.

This determination allowed him to create Best Kitchen Plan, a start-up specializing in natural stone worktops, now recognized for its ability to shake up the industry's codes.

A digital and inclusive economic model

The company relies on a 100% online platform that simplifies the selection and ordering of marble, granite, and quartz countertops. This digital positioning optimizes logistics and makes materials previously reserved for high-end kitchens accessible.

In three years, Meilleur Plan Cuisine has reached the milestone of million euros in annual turnover, confirming the relevance of its model. But for its founder, the issue goes beyond economic performance: it is also about show that innovation and female leadership have their place in the technical world of construction and interior design.

An ethical and responsible choice

Emma Yankushenko has chosen a model aligned with environmental issues. She favors natural stones sourced from short supply chains, mostly European, and collaborates with artisan workshops.

“We have taken the opposite approach to the traditional model, based on intermediaries and waste, to offer an ethical and accessible product.”

This approach appeals to customers concerned about quality as well as environmental impact. It positions Meilleur Plan Cuisine as a committed player in a sector where eco-responsibility is becoming essential.

Inspiring a new generation of women entrepreneurs

Emma presents herself as a model of resilience and courage for women who are hesitant to take the leap into entrepreneurship. Her message is clear: every woman can transform an industry, regardless of her background.

She advocates a vision where the innovative ideas of female entrepreneurs contribute not only to the economy, but also to changing mentalities. Through her career, she proves that it is possible to succeed in a world where cultural and gender barriers remain strong.

“Entrepreneurship is a space where innovative ideas transform everyday life; women have a key role in this transformation.”

Meilleur Plan Cuisine: a growing player in Toulouse

Based in Toulouse, the company stands out for its proximity to local artisans and its growing influence on the French market. It combines European know-how and digital solutions to democratize access to high-end materials, while promoting regional and sustainable production.

Meilleur Plan Cuisine: an online platform dedicated to custom-made natural stone worktops, combining craftsmanship, accessibility and ethics.

In just a few years, the brand has established itself as a disruptive player, capable of competing with the major brands in the sector.

Emma Yankushenko thus illustrates the strength of female entrepreneurship which combines economic performance, environmental responsibility and social inspirationHer ambition: to continue developing Meilleur Plan Cuisine while paving the way for a new generation of female entrepreneurs in housing and interior design.