Construction visibility: Batipole's offers and partnerships

A construction company looking to raise its profile doesn't always have the same needs. Simply advertising a product isn't the same as building brand awareness, and associating one's expertise with a market challenge requires a different approach. Batipole therefore organizes its solutions into three distinct paths, one of which is entirely free.

Three ways to speak out

They do not necessarily overlap and do not address the same situations.

The common thread can be summed up in one sentence: the level of editorial standards is the same in all three cases. What changes lies in the support, guarantees, and visibility—never in the quality of the content produced.

Editorial offerings: publish, build, install

You provide your material, Batipole writes it. Three options depending on the objective.

Just One+, €345 excluding VAT. An article of approximately one thousand words covering news, innovation, achievement, or expertise. If your company already has a Brand Page on Batipole, the article will be linked to it and integrated into your existing ecosystem.

Premium, €1,240 excluding VAT. One Brand Page and three articles. The Brand Page becomes the entry point to your online presence and gradually brings together related content.

Impact 12, €1,860 excluding VAT. A Brand Page and six articles spread over twelve months, to support the highlights of a year: launch, innovation, reference project, event, new expertise.

Each article includes writing, a visual, a lead paragraph, a summary, a table of contents, a frequently asked questions section, a glossary, internal linking to relevant content within the media outlet, fourteen days of featured placement on the homepage, multilingual publication, and Cision monitoring. Details of the three packages are available on their dedicated page.

The Dossiers: combining your expertise with a theme

A Batipole Dossier is not a long article. It is a reference piece that covers a topic in its entirety — definitions, technologies, performance, regulations, selection criteria, market developments — and is designed to be enriched and updated over time.

The themes are chosen by the editorial team based on their interest to readers and their editorial depth. The content exists first and foremost because its subject deserves to be addressed; the partnership then enriches it.

Each partner has a dedicated space within the Dossier, compiled by Batipole based on discussions with them. A maximum of four partners are allowed , ensuring each retains a clearly defined role and preventing the Dossier from becoming merely a company directory. The fee is €2,500 excluding VAT per year per partner. You can also suggest a topic that is not yet covered.

The PR Agency Partners program: the free route

Public relations agencies specializing in construction, housing, and real estate operate under a completely separate, and free, process. The agency has a private back office to transmit information and manage the brands it represents, and a public showcase: Agency Page, Brand Pages for its clients, and a Press Room.

The exchange is not financial. The agencies contribute their knowledge of businesses and markets; Batipole provides its editorial work and publishing environment. However, publication is not guaranteed : all information remains subject to the editorial team's discretion. This is the fundamental difference compared to a commercial service. The program is detailed here.

What all our publications have in common

Batipole writes, it invents nothing. The starting point is the material you provide. When that is insufficient, the writing relies on your technical documentation, applicable standards and regulations, publicly available market data, or requests further information. No information, figure, date, or technical specification is ever invented simply to reach a certain volume. This rule takes precedence over all other considerations.

We are, and will remain, a sector-specific media outlet. Published content must have a genuine connection to the building, housing, or real estate sectors. This requirement also applies to outbound links: we do not accept publications or links on topics outside our editorial focus. This is what preserves the media outlet's coherence—and therefore the value of its content.

Your content includes a link to the page of your choice , placed by the editorial team where it clarifies the topic. Its anchor text is chosen to be meaningful within the sentence: we never insert a link artificially, and empty phrases designed solely to accommodate a link are excluded.

Sponsored content includes a sponsorship notice. This is a matter of transparency for our readers, and it's also in your best interest: a professional reader gives more weight to a media outlet that acknowledges its partnerships than to one that hides them. The credibility of the media outlet reflects the credibility of the content it hosts.

Published content is not static. When an article needs to evolve to remain relevant—due to a change in regulations, the adoption of a new technology, or a shift in the market—Batipole can update it. In this way, longevity becomes a driver of quality rather than simply preserving old pages.

None of these approaches constitutes a guarantee of positioning in search engines, nor of citation by an answer engine.

Which solution should I choose?

You have information to share. Just One+, €345 excluding VAT. An article written by us.

You want to build your brand's editorial presence. Premium, €1,240 excluding VAT: one Brand Page and three articles to lay the foundations.

You speak regularly. Impact 12, €1,860 excluding VAT: one Brand Page and six articles over twelve months.

You want to be recognized as a market expert. The Dossier partnership costs €2,500 excluding VAT per year, limited to four companies per theme.

You are a specialist PR agency. The Partners program is free and reciprocal.

Unsure which option is right for you? Let's discuss it before you decide. Éric Radi, Managing Director , is available to answer your questions live at +33 6 13 52 66 53. Alternatively, contact the editorial department at +33 5 61 20 70 73, info@batipole.com , or use the contact form.