In 2026, the Picard Serrures Approved Installers network is shifting into high gear and focusing on growth thanks to the tools deployed and the commitment of its partners.

Trade shows support local visibility

Since the beginning of 2026, several Picard Serrures Approved Installers have participated in trade fairs and exhibitions dedicated to housing and renovation. These events represent an important sales opportunity for locksmith and metalwork companies looking to strengthen their local presence.

In Belgium, Mertens Locksmiths exhibited at the Batibouw trade fair from February 7th to 15th with a 40 m² stand dedicated to the manufacturer's security solutions. According to the press release, this participation resulted in the direct signing of several projects and the acquisition of a qualified clientele.

In France, Alpha Fermetures, based in Mérignac, participated in the Bordeaux Home Show in March thanks to support provided by Picard Serrures. The long-established security installer was also present at the Châlons-en-Champagne Home Show.

"The gamble paid off, resulting in increased local visibility and numerous contacts made before the summer period, which is conducive to burglaries."

For building companies specializing in access security, these trade shows also allow them to present technical products in real-life situations: armored doors, multipoint locks or secure glass doors.

A network structured around high-security markets

Established in 1998, the Picard Serrures Approved Installers network now comprises over 170 companies located in France and Belgium. Members ensure the installation of equipment in accordance with professional standards and CNPP certifications.

This certification remains an important criterion in sensitive markets where project owners seek protection solutions that comply with insurance and regulatory requirements. The installations include, in particular:

• collective housing,
• local shops,
• office buildings,
• government agencies,
• certain establishments are subject to specific security obligations.

Bars and tobacconists, for example, must comply with regulations defined by decree concerning protection against intrusions and thefts.

In this context, security design offices and locksmith companies must adapt construction systems to site constraints: resistance to burglary, access control or compatibility with the building envelope.

Hincelin Locksmiths joins the network in the Oise region

The network is also continuing its development with the arrival of new partners. Based in Clairoix, near Compiègne, Serrurerie Hincelin has just joined the Picard Serrures Approved Installers network.

This family business has 11 years of experience in locksmithing and access control. It plans to install a dedicated showroom, transforming its retail outlet into a Picard Serrures High Security Center.

This showroom strategy responds to evolving consumer habits in the housing sector. Individuals and property managers now want to physically compare equipment before undertaking renovations, particularly for security doors and access control solutions.

"With 11 years of experience, this family business [...] is thus taking a new step with the upcoming installation of a showroom."

However, the development of this type of space involves significant investments for artisans: commercial space, product display and technical training for staff.

Digital tools to generate qualified leads

The manufacturer is also relying on digital tools to support the business activities of its partners. Several campaigns are being rolled out on social media and via Google Business to improve the local search engine ranking of installers.

The goal is to transform local searches into qualified quote requests. In the locksmithing industry, local SEO has become a strategic imperative, particularly for emergency call-outs and home security work.

The scheme also includes national communication with the broadcast of a segmented television advertisement on France 2, France 3 and France 5 as well as the sponsorship of economic programs on CNews.

This approach combines national visibility and local presence, a methodology now common in specialized craft networks.

Qualiopi training and exchange of best practices

The network also relies on Qualiopi-certified training courses held at the company's headquarters in Feuquières-en-Vimeu. A new session is scheduled before summer 2026.

In the construction sector, these training courses allow for the updating of related technical skills:

• to the installation of safety equipment,
• to insurance regulations,
• to burglary resistance performance,
• to the new expectations of the commercial and residential markets.

The meetings between Approved Installers also aim to share feedback from field experience and implementation methodologies.

This momentum is occurring at a time when some companies in the sector are closing due to retirements. Despite this context, several members of the network are recording revenue growth thanks to their positioning in high-value-added technical markets.

The development of security solutions for sensitive sites, regulated businesses or public buildings is today a growth area for companies specializing in locksmithing and technical metalwork.