“My House from A to Z, the renovation challenge” and Gedimat are making a strong entrance on TF1

By Primavera - PR Agency Published on Friday, March 6, 2026 at 12:59

Photo credits : GEDICOOP

Summary for decision-makers

Gedimat's national visibility strategy via short programs on TF1

Gedimat, the leading group of independent building materials and DIY retailers, is adopting a large-scale media strategy by broadcasting short educational programs on TF1. These programs present concrete examples of renovation and provide practical advice and professional expertise to viewers.

The plan includes 48 broadcasts between March and July during prime time slots, targeting a wider and younger audience, with an estimated reach of one in two French people. Gedimat is thus strengthening its national brand awareness and reinforcing its status as an expert among home renovation enthusiasts.

This year, the "My Home from A to Z" program is becoming "My Home from A to Z, the Renovation Challenge" to better capture the renovation market and appeal to DIY homeowners. Sponsored by Gedimat, these short programs will now be broadcast on TF1, the leading channel in France and Europe, during strategic time slots: 20 weeks every Sunday at 11:00 AM and 7:50 PM, and 8 weeks on Saturday evenings at 8:30 PM.

A large-scale media plan to strengthen Gedimat's visibility and expertise on TF1

These informative and educational programs perfectly embody the expert image of the leading group of independent building materials and DIY retailers. They showcase concrete examples of renovation projects and provide viewers with practical information and expert advice from professionals.

As part of a strategy to increase its brand awareness among the general public, Gedimat is strengthening its TV presence and is launching its first-ever advertising campaign on TF1. This large-scale media plan is expected to generate over 190 million impressions.

In order to maximize their visibility and impact, the Gedimat short programs "My Home from A to Z, the renovation challenge" will be broadcast during high-audience time slots:

From March 1st to July 12th, every Sunday at 11am, between the flagship programs Automoto and Téléfoot, then at 19:50pm, between Sept à Huit and the most watched news program of the week.
From March 1st to April 18th, every Saturday at 20:30pm, between the news and The Voice.

With 48 broadcasts on TF1 and an average audience of 4 million viewers per broadcast, these programs will reach a wider and younger audience, reaching one in two French people, with an average frequency of 8 exposures.

This large-scale initiative illustrates Gedimat's ambition to strengthen its national visibility and assert its expertise to the widest possible audience, particularly private individuals undertaking renovations.

Frequently Asked Questions

What is the objective of the Gedimat short programs broadcast on TF1?

The programs aim to increase Gedimat's visibility among the general public and to assert its expertise in renovation, by offering practical advice and concrete examples to viewers.

What are the broadcast times for the programs "My House from A to Z, the renovation challenge" on TF1?

The shows are broadcast from March 1st to July 12th every Sunday at 11am and 19:50pm, and from March 1st to April 18th every Saturday at 20:30pm, at times of high audience between popular programs.

What audience does Gedimat hope to reach with this media plan?

With 48 broadcasts and an average audience of 4 million viewers per broadcast, Gedimat plans to reach one in two French people with an average frequency of 8 exposures.