Picard Serrures appoints Gilbert Daillere as Sales Director

An appointment to serve business development

A recognized actor in the access security and locksmithing, Picard Serrures is undertaking a reorganization of its commercial management with the arrival of Gilbert Daillere.

Aged 44 and holding an MBA in "General Management and Executive Director" from ESSEC Executive Education, he has a diverse career path. He began as a real estate advisor for B2C clients, before moving into roles in technical sales, then management.

This hybrid profile, combining field experience and strategic management, addresses the current challenges of the sector. building closuremarked by an increased demand for safety and performance of structures.

A career path rooted in the building and closure industries

Throughout his career, Gilbert Daillere has worked within various stakeholders in the building value chain:

• industrial closure with Hörmann
• Secure logistics with GMR Safety
• real estate business

This diversity of experiences provides leverage for understanding the issues of implementation of security systemsfrom design to marketing.

In the locksmithing sector, these functions involve close coordination with several industry stakeholders:

• design offices for defining technical solutions
• project managers for integration into the building envelope
• installers for installation in accordance with standards

As an example, the deployment of A2P certified locks (the reference standard in France for burglary resistance) requires consistency between specification, distribution and installation.

Performance management and team structuring

At Picard Serrures, Gilbert Daillere's mission will be to:

• drive business development
• structuring team performance
• to support the growth of the company and its subsidiary Eliot

He will lead a team composed of market managers and sales engineers. This organization reflects a segmented approach, adapted to the different markets: individual housing, collective or commercial.

Commercial performance in this sector relies in particular on:

• mastering long sales cycles in renovation
• understanding regulatory constraints
• adapting buildings to safety requirements

In France, these requirements are governed by several standards, including A2P certifications or requirements related to fire regulations in public access buildings (ERP).

A field-oriented and customer relationship-focused strategy

In taking office, Gilbert Daillere emphasizes a field-centric approach and close relationships with partners.

"I am convinced that sustainable performance is based on listening and trust."

"The expertise of our sales force and our partners is our greatest asset in serving our end customers."

"The field informs the strategy."

This vision is part of an operational approach, where feedback from installers and distributors informs the development of offerings.

In the locksmithing sector, this approach is crucial. Uses vary depending on building types, access constraints, and required security levels.

An evolution in a market structured by building security

The access security market is undergoing changes related to:

• the rise in demands for the protection of property
• the increasing integration of connected solutions
• the need to ensure regulatory compliance of the works

In this context, the sales department plays a key role in disseminating technical solutions and supporting building professionals.

One operational limitation remains, however: commercial performance depends heavily on the ability to train installation networks and ensure compliant installation. A high-performance lock loses its effectiveness if its implementation is not properly controlled.

This appointment is therefore part of a structuring strategy aimed at strengthening the link between commercial strategy, technical expertise and realities on the ground.