Carpenters: Revel'Home relies on recommendations to accelerate its growth

Tools to address the business challenges of joinery companies

In a market marked by cash flow pressures, longer payment terms, and intense competition, joinery companies are seeking solutions that can secure their business without burdening their operations. It is in this context that Revel'Home is strengthening its offering with two new growth drivers designed to encourage the adoption of its platform.

The company intends to accelerate its expansion among joinery installers while leveraging existing professional networks within the sector. This strategy supports its objective of tripling its customer base by 2027.

A platform focused on sales tracking and cash flow

Revel'Home offers a platform designed to structure the customer journey, track sales files, and facilitate communication with clients. The goal is to improve business organization while accelerating payments, a critical issue for many tradespeople.

According to data observed from 700 active client companies, mainly joinery installers with around five employees, users record on average, after six months of use, more than €150,000 of additional annual turnover as well as a reduction of up to €25,000 in working capital requirements per month.

“Today, tradespeople are ready to invest if the solution tangibly improves their profitability, cash flow, and daily operations. Our clients naturally recommend us to others because the benefits are immediately visible. With these new tools, we want to accelerate this collective momentum and the digital transformation of the carpentry sector.”

Charles Pellé , founder and director of Revel'Home.

Manufacturers involved in the development of the platform

The first system is based on a business referral program for the sales teams of joinery manufacturers. Each referral resulting in a subscription earns the referrer €80.

For manufacturers, this approach aims to support their network of installers in improving their commercial and financial management. According to Revel'Home, this development can also help secure manufacturers' cash flow by reducing the risk of non-payment thanks to improved cash flow for their client companies.

The company plans to announce its first partnership with a nationally significant manufacturer in the fall.

The sponsorship relies on the professional networks of the craftsmen

The second lever concerns platform users, with the implementation of a referral program. Customers will be able to generate a code directly from the application to share with their partners or colleagues.

The scheme offers a €90 discount on the referrer's multi-subscription, or €30 for solo and duo subscriptions. The referred customer, in turn, benefits from a 50% discount on their first month's subscription.

“Our clients are our best ambassadors. Because they are convinced of the added value of Revel'Home on a daily basis, they regularly recommend us within their professional networks. With this referral system, we wish to reward this trust and support this momentum.”

Julien Picanol , sales manager of Revel'Home.

A gradual opening up to other housing-related professions

Currently deployed across the entire metropolitan territory, excluding overseas territories, the platform first aims to consolidate its presence among carpentry professionals before expanding its offering to other trades.

From 2027, Revel'Home plans to also target companies in the electrical, plumbing, heating, painting, and locksmithing sectors. International expansion is planned for 2028.

Based on recommendations from tradespeople and partnerships with manufacturers, Revel'Home has opted for a gradual development strategy within the home improvement sector. This strategy illustrates the growing importance of digital tools dedicated to sales management and cash flow control for small businesses facing a demanding economic environment.