Sylvania Group strengthens its governance in Europe (EMEA) to support its growth and transformation

By André Sudrie - PR Agency Published on Tuesday, February 10, 2026 at 12:56

Photo credits : SYLVANIA

Summary for decision-makers

Danny Ma has been appointed Global and EMEA Chief Operating Officer of Sylvania Group, responsible for overseeing industrial and commercial operations in EMEA. His expertise in the lighting industry and his leadership of the Asia region since 2024 support the implementation of annual plans. Tom Qi officially assumes the role of CEO EMEA, in addition to his responsibilities as Global CEO, to strengthen the alignment between transformation and business development.

Simon Reed becomes Global Chief Strategy Officer, responsible for the Group's strategic planning, with a particular focus on key projects in EMEA, while remaining Global VP. He also advises Tom Qi and Danny Ma in their respective roles. Sylvania Group enters 2026 with a strengthened leadership team and a strategy geared towards sustainable growth in its global markets.

A leading global player in innovative and sustainable lighting solutions, Sylvania Group is actively pursuing its transformation and development in Europe (EMEA). Against a backdrop of sustained growth, the group announces a series of strategic appointments to its management team. These organizational changes aim to strengthen the group's agility, consolidate its operating model, and effectively support the next phase of its development across the EMEA region.

Strengthening the Sylvania Group management team to support growth in 2026

Danny Ma is appointed Global & EMEA Chief Operating Officer (COO)

He will be responsible for implementing annual action plans and will oversee all operations: factories, logistics, products, and sales in EMEA. With over 18 years of experience in the lighting industry, Danny Ma joined INESA Group in 2012. He has led the Asia region of Sylvania Group since 2024 and has been a member of the Global Management Committee since 2025.

Tom Qi officially takes over the role of CEO EMEA

In addition to his role as Global CEO, this ensures enhanced coherence between transformation and business development.

Simon Reed is appointed Global Chief Strategy Officer (CSO)

In addition to his responsibilities as Global VP, Simon Reed will lead the Group's strategic planning, with a particular focus on the implementation of major structuring projects, primarily in the EMEA region. He will also act as a senior consultant to Tom Qi – Global & EMEA CEO – and Danny Ma – Global & EMEA COO.

A new dynamic for 2026

Sylvania Group approaches 2026 with ambition and confidence. The strengthening of its management team and the Group's strategic direction allow it to envision sustainable and long-term growth across all its global markets.

Frequently Asked Questions for Decision Makers

Who is the new COO Global & EMEA of Sylvania Group?

Danny Ma has been appointed Global & EMEA Chief Operating Officer (COO) and oversees operations, factories, logistics, products and sales in EMEA.

What is Tom Qi's new role within the Sylvania Group?

Tom Qi now holds the position of CEO EMEA while retaining the role of Global CEO, ensuring consistency between transformation and business development.