Change of visual identity for the CAPREMIB group

By André Sudrie - PR Agency Published on Friday, January 24, 2025 at 15:10

Photo credits : CAPREMIB

Summary for decision-makers

As part of its modernization strategy, the company has revised its visual identity while preserving its historic colors and pictogram. The new logos, sleeker and featuring innovative typography, feature a three-dimensional double L symbol. This design is accompanied by a new baseline: "Towards new responsible concretes," highlighting the company's eco-responsible commitment, initiated in 2018, to significantly reduce its environmental footprint.

This graphic evolution illustrates the vision of the Managing Director, Clément Blanc, who aims to integrate more bio-sourced materials into its range, notably through products such as BB (Wood-Concrete) slabs and photovoltaic canopies launched in 2023. The CAPREMIB group logo will be integrated into this new identity, thus affirming the company's desire to position itself as a responsible and innovative player in the sector.

The CAPREMIB group, a specialist in custom concrete prefabrication, is adopting new logos for its CAPREMIB and CIBETEC brands in 2025. These new logos reflect the company's stated commitment to offering low- and very low-carbon concrete solutions to address environmental challenges.

The Cibetec and Capremib brands demonstrate their commitment to responsible concrete

While the new logos retain the historic colors and "interlocking" pictogram, they are now more streamlined for greater frugality and feature a new typography. Resolutely more modern with the double L symbol in three dimensions, they will be used on all media for both brands and also include a "Towards new responsible concrete" baseline. This reflects the manufacturer's eco-responsible policy, initiated in 2018, to reduce its environmental footprint. The CAPREMIB group logo, meanwhile, is disappearing.

“Illustrating the vision we now have of our business, this new graphic charter also demonstrates our desire to integrate more and more bio-sourced materials into our products, like the BB (Wood-Concrete) slabs and photovoltaic canopies launched in 2023,” explains Clément Blanc, Managing Director.

More information : Capremib press kit: New visual identity