Gedibois appears on television during the All-Star Game
Summary for decision-makers
Summary for decision-makers
Gedibois, the leading network of independent timber merchants specializing in wood and wood products, is strengthening its national visibility by partnering with the L'Équipe channel to broadcast basketball events. This partnership includes the airing of billboards and trailers during major events, such as games between French and international players, featuring skills, technical abilities, and dunk contests.
The brand, also an official partner of the National Basketball League until 2028, enhances its presence on the Betclic ELITE and ELITE 2 courts through signage and court markings. This strategy aims to increase its brand awareness via broadcasters DAZN and the L'Équipe channel, supported by strong engagement from Gedibois members.
An unmissable event since its first edition organized at the Accor Arena in 2002, the All Star Game of the National Basketball League (LNB) will bring together, on December 28, the best French and foreign players from Betclic ELITE and ELITE 2 in a prestigious match, without sporting stakes, which promises a high-level spectacle.
Gedibois strengthens its national presence through a partnership with the National Basketball League
As part of its strong links with basketball, Gedibois, the leading brand dedicated to independent merchants specializing in wood, panels and derivatives, will be visible via 8 billboards and a minimum of 12 trailers on the L'Équipe channel during the broadcast of this exceptional evening.
In addition to the exceptional match between French and foreign players competing in the French league, spectators will be able to enjoy three iconic competitions: three-point shooting accuracy, point guard skills, and the explosiveness of the dunk contest participants. To benefit from the television broadcast of this major sporting event, Gedibois has chosen to partner with the L'Équipe channel, thereby strengthening its national brand recognition.
Gedibois, partner of the National Basketball League
Gedibois, which has entered into a partnership with the LNB until 2028, is featured on the basketball courts of Betclic ELITE and ELITE 2 matches via signage and markings on the courts. For this season, the brand also shines on DAZN, the official broadcaster of the Betclic Elite, as well as on the L'Équipe channel, which broadcasts a league match every Sunday evening.
Highly praised by the brand's members, the partnership concluded with the National Basketball League is part of Gedibois' national outreach strategy.
Frequently Asked Questions for Decision Makers
What is the partnership between Gedibois and the National Basketball League?
Gedibois has entered into a partnership with the National Basketball League until 2028, with a visual presence during Betclic ELITE and ELITE 2 games.
How does Gedibois ensure its visibility during television broadcasts?
Gedibois is present via 8 billboards and at least 12 trailers on the L'Équipe channel during a major basketball event, thus strengthening its national notoriety.
What competitions are being held during this exceptional basketball evening?
The evening includes three signature competitions: three-point shooting, point guard skills, and a dunk tournament.
Thematic glossary for decision-makers
Betclic ELITE
A major competition in the French men's basketball championship, bringing together the best professional clubs in the country.
Panel
Display system of advertising panels around sports fields to gain visibility during events.
National Basketball League (LNB)
The body that organizes and manages the main professional basketball competitions in France, including the Betclic ELITE.
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8 rue Louis Rouquier
92300 Levallois-Perret
France
Courriel : contact@gedimat.fr
Site internet : https://www.gedimat.fr/
