Construction-related editorial services for SEO and GEO

Simply publishing content isn't enough to make it useful. For it to serve your business in the long term, it must inform a professional readership, clearly explain its subject, and be structured so that search engines and answer engines can understand and cite it. This is the work that batipole handles.

Three offers depending on what you want to get

What distinguishes them is not the quality of the content produced, but the number of publications, the presence of a Brand Page and the duration over which your presence is organized.

The level of editorial requirements is identical in all three cases. A commercial service grants access to publication rights and visibility opportunities. It does not purchase superior editorial quality—we only offer one.

Just One+: publish, once, well

€345 excluding VAT. Do you have news, an innovation, a product, a service, an achievement, or expertise to share? You provide us with your materials, and we produce the content.

The goal is not simply to put a text online. It is to produce an article capable of explaining your topic to a professional reader and truly integrating into Batipole's editorial environment.

The offer includes an article of approximately one thousand words written by us, a visual, a lead paragraph, a summary, a table of contents, a frequently asked questions section and a glossary, internal linking to relevant content from the media, fourteen days of featured placement on the homepage, publication in four languages, Cision monitoring, and a link to the page of your choice.

If your company already has a Brand Page on Batipole , the article will be linked to it and will join the ecosystem you've already built there. Just One+ does not include the creation of a Brand Page: if you don't have one, the article will be published without a brand link.

Premium: Building your brand's editorial universe

€1,240 excluding VAT. A brand is more than just a news item. Its history, expertise, products, and innovations are built over time and deserve more than a single publication.

The offer includes a Brand Page and three articles . The Brand Page presents the company, its activity, its history, its expertise, and its differentiating factors. It gradually becomes the entry point to your presence on Batipole and brings together the related content.

The three articles then cover different topics: news, innovations, products and services, achievements, product range updates, and professional statements. Each receives the same editorial treatment as Just One+.

Impact 12: Establish your brand over a year

€1,860 excluding VAT. Editorial visibility isn't built in a single publication. Impact 12 is designed for companies that regularly communicate and want to manage their online presence over twelve months.

The offer includes a Brand Page and six articles spread throughout the year . The six publications accompany your key moments: product launch, innovation, benchmark project, event, new expertise, service development.

This is the formula that makes the most of the media's architecture: the Brand Page unites, articles accumulate, the network becomes denser, and the whole ends up constituting a coherent editorial environment around your company rather than a succession of unrelated publications.

How we write your article

You do not have to produce the content. The starting point is the material you provide: press release, press kit, technical documentation, product sheets, figures, visuals.

When this material is not sufficient to address the subject with the expected precision, the writing relies on your published technical documentation, on applicable standards and regulations, on public market data, or requests a further exchange with you.

Batipole never invents information, figures, dates, quotes, or technical specifications. This rule is absolute and takes precedence over any consideration of volume. If the available resources do not allow us to produce content that meets our requirements, we will consult you before publishing rather than simply filling the gaps.

This requirement has a side effect that our clients do not complain about: by checking at the source, we sometimes find elements that the company itself had forgotten to highlight.

The link to your website, and the endorsement mention

Your content includes a link to the page of your choice , placed by the editorial team where it clarifies the topic. Its anchor text is chosen to be meaningful within the sentence and to contribute to the information provided to the reader.

Excluded are raw URLs used as anchor text, phrases like "click here," and empty expressions intended solely to contain a link. The quality of this integration is part of the editorial work: a link whose meaning isn't explained in its sentence is useless to everyone.

Your article includes a supporting statement — "This article was produced with the support of your brand" — displayed in a dedicated location, separate from the body of the text.

This is a matter of transparency towards our readers, and it's in your best interest. A professional reader gives more weight to a media outlet that acknowledges its partnerships than to one that hides them. The credibility of the media outlet determines the credibility of the content it hosts—and therefore the value of yours.

Specialized visibility, and that's what we refuse

Batipole is not a general-interest media outlet. Since January 2000, its editorial focus has been on construction, housing, and real estate . Therefore, the content published must have a genuine connection to these sectors.

This requirement also applies to outbound links: we do not accept any content or links relating to topics outside our areas of expertise. This refusal is not a matter of principle. It is what preserves the coherence of the media outlet, and therefore the value of what is published here—including yours.

Published content is not static. When an article needs to evolve to remain relevant—due to a change in regulations, the adoption of a new technology, or a shift in the market—Batipole can update it: its information, its angle, its title, its structure, and its internal linking. Time thus becomes a driver of quality rather than simply preserving old pages.

None of these steps guarantees search engine ranking or citation by an answer engine. We create the conditions; we don't sell results.

Which editorial offering should I choose?

Important information to share. Just One+, €345 excluding VAT. An article written by us.

Start building your brand presence. Premium, €1,240 excluding VAT: a Brand Page and three articles to lay the foundations.

Speaking regularly for a year. Impact 12, €1,860 excluding VAT: one Brand Page and six articles spread over twelve months.

Combine your expertise with a problem in your market. That's a different approach: discover Dossiers partnerships , independent of these three offers.

Are you a specialist press relations agency? The PR Agency Partners program is a separate, free and reciprocal process.

Unsure which option best suits your needs? Let's discuss it before you choose. Éric Radi, Managing Director , is available to answer your questions live at +33 6 13 52 66 53. Alternatively, contact the editorial department at +33 5 61 20 70 73, info@batipole.com , or use the contact form.